May Fortune Favor The Foolish
- David Fisher
- May 19
- 3 min read
Updated: Jun 6

May Fortune Favor The Foolish
In the 1986 movie, Star Trek IV, The Voyage Home, Captain James T Kirk famously used the phrase, may fortune favor the foolish as he and his crew returned to Earth from Vulcan in a Klingon Bird-of-Prey battleship affectionately nicknamed HMS Bounty.
The phrase May Fortune Favor the Foolish is often attributed to the Roman playwright Plautus, though there is some debate about its precise origin. It is a paraphrase or variation of the Latin proverb fortuna audaces iuvat, meaning fortune favors the bold, and it was frequently invoked in ancient literature.
In a world focused on careful planning and cautious decisions, the saying may fortune favor the foolish is prominent. It conjures images of risk-takers and dreamers who dare to jump into the unknown. But what does it truly mean, and how does this idea play a role for entrepreneurs navigating a landscape full of uncertainties?
Embracing Risk
For entrepreneurs, being foolish means having the courage to take risks that others might avoid. Entrepreneurs are naturally inclined to embrace uncertainty. They confront challenges with curiosity, and ignore the typical advice that champions caution.
Stepping away from what is familiar opens doors to unique opportunities. For example, consider a startup that begins with just $5,000 and manages to disrupt an industry dominated by companies with millions in funding. Or think of a bakery that introduces an unusual flavor, such as lavender lemon, in a saturated dessert market. While some may see these ventures as reckless, history shows that many successful businesses have risen from being daring.
The Power of a Fresh Perspective
The phrase may fortune favors the foolish highlights how fresh ideas often lead to groundbreaking innovation. People who are labeled foolish tend to ask bold questions and think differently. Airbnb as an example, started with a simple, unorthodox idea - renting out air mattresses. This bold move disrupted the hotel industry and led to a market valuation approaching $100 billion.
When entrepreneurs think outside the box, they transform their industries. However, the error that some of them make is not in dreaming big, but in hesitating to act on those dreams.
Learning Through Failure
It’s important to recognize that risk doesn’t always lead to business success. Just as fire generates smoke, great ideas sometimes carry the chance of failure, but failure is a valuable teacher.
Entrepreneurs who embrace the possibility of failure find success in what they learn. Each setback provides crucial insights that help refine strategies for future projects. The lessons learned from these experiences often later fuel massive growth. Steve Jobs faced multiple failures before creating the revolutionary iPhone.
The Story of the Underdog
Many successful entrepreneurs once faced skepticism, labeled as foolish or overly ambitious. The stories of underdogs show how daring to pursue bold, seemingly impractical ideas often leads to remarkable successes.
Howard Schultz transformed Starbucks from a small coffee bean retailer into a global brand by envisioning a coffee culture that didn’t exist before in the United States. Initially seen as unrealistic, his dream saw Starbucks grow to over 30,000 stores worldwide.
When you find yourself considering a bold decision, think of the greats who succeeded by pursuing what many viewed as foolish.
Embracing the Unexpected
In considering that fortune indeed favors the foolish, entrepreneurs need to trust their instincts and pursue innovation, especially when faced with insurmountable odds. Taking risks, learning from failures, and maintaining an open mind leads to remarkable outcomes.
So, the next time you have to make a critical choice, remember this ... move on up, trust your vision, be daring, be unconventional, and let fortune favor the foolish.
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