Your Target Audience
Target audience refers to the specific group of people that a product, service, or message is intended for.
It's the group of people that the creator or marketer has in mind when developing and promoting their product or service.
The target audience is typically defined based on demographic characteristics such as age, gender, location, interests, and behaviors.
Here are some examples of target audiences ~
Demographic-based target audience
Young adults aged 18-34 who are interested in fashion and beauty products.
Families with young children who live in suburban areas.
Retirees aged 65+ who are interested in travel and leisure activities.
Psychographic-based target audience
Health-conscious individuals who prioritize organic and natural products.
Tech-savvy individuals who are early adopters of new gadgets and technology.
Environmentally conscious consumers who prioritize sustainability.
Behavioral-based target audience
Frequent travelers who book flights online.
Parents who buy baby products online.
Individuals who purchase subscription-based streaming services.
Here's an example of how a company might define its target audience ~
XYZ company's target audience is health-conscious individuals aged 25-45 who are interested in fitness and wellness. They are likely to be active on social media, enjoy outdoor activities, and value products that help them track their physical activity and stay motivated to reach their fitness goals.
In this example, XYZ has identified the following characteristics of its target audience in three ways ~
Age ~ 25-45
Interests ~ Fitness and wellness
Behavior ~ Active on social media, enjoys outdoor activities
By targeting this specific group of people, XYZ tailors its marketing efforts to resonate with their interests and values, increasing the likelihood of attracting new customers and retaining existing ones.
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